Wednesday, October 17, 2012

FCN News: Happy New Year?

The following was written by Kathleen Taylor, Editor, FCN News and is reprinted from our newsletter, FCN News, Nov./Dec. 2012

The beginning of the new fiscal year goes unnoticed by most federal employees.  Having moved to the administrative side of the house, I can tell you October is a welcome relief from the frenzied atmosphere found in most admin offices at the end of September.  But this year the expected wave of relief was replaced by what can only be described as a sigh of resignation.  I asked the employees in my office why the change, and they all said they were discouraged because no one seemed to notice, or appreciate, the work they do.

Their comments reminded me of the importance of internal communications.  Until now, I always equated internal communications as a means of informing employees about changes coming down the pike from headquarters, or other agency news that would, or could, “affect” them.  Clearly my office wasn’t doing a very good job of letting non-admin employees know about all of the good work the admin staff does. In fact, the more efficient an admin office is, the less likely it will be noticed.  I suspect this is true of other offices as well.   

My FY New Year’s resolution is to use the skills I have acquired in the communications field to create an internal communications plan for my admin office.  I encourage each of you to look inside of your agencies to find those offices that are doing great things, but getting little or no recognition.  In today’s climate of government bashing, showing appreciation to the hard work being done within your agency will help boost morale, and you might even get a story for your external communications plan as well.  For those of you that already have great internal communications program, use FCN’s web resources to share your best practices with others.  Start a discussion on LinkedIn, write a guest blog, or share your expertise by conducting a webinar. Whatever you decide to do, get involved – that’s what good communications is all about.        

Regards to all,
Kathleen Taylor, Editor
The Federal Communicators Network
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Featured Event: FCN Lunch & Learn  

Measuring Communication – Simple Approaches That Can Change Your Image

With Jeff Brooke
Friday, November 9, 2012
12:00 pm to 1:00 pm Eastern
Free; Limited to Government Employees & Contractors; Click here to register

Measuring communication can be tricky.  Jeff Brooke will help you get the information you need to accurately measure your communications program.  A well-defined program can assist leadership in understanding the critical role communications plays in your agency, and how communications professionals are an integral part of his or her management team.  Through the use of examples you will learn how to frame questions that capture what you want to measure, and how discussions of measurement can produce 
better messages. 

Dial in/Webinars


Facebook Timeline Tactics to Boost Engagement & Followers
Thursday, October 18, 2012
1:30 p.m. - 3 p.m. ET 

Cost: $359
·  Develop a strategy to produce original, visual content to add to your Timeline
·  Tell your brand’s story visually
·  Use Instagram to feed images to your Timeline profile
·  Determine which kinds of posts are most likely to increase engagement with your audience on 
·  Use Timeline to leverage your organization's heritage and share milestone stories
·  Pin posts to drive traffic 
·  Highlight content to prevent it from being pushed down on your page
·  Determine how Timeline affects the news feed
For more information or to register:

Face-to-Face Training

Media Relations for Public Affairs Professionals
Media Relations 101
October 18, 2012
Washington, DC
Cost – $495

This course is designed to help newer public or government affairs professionals. Our media training explores essential skills to help maximize your message in the Washington media environment. Instruction includes hands-on exercises, an overview of key media players, basic message development, and effective press release and media kit preparation.
For more information, or to register:


Media Relations – Next Practices Conference
November 30, 2012
Washington DC
Conference early bird registration - $795

Join us on Nov. 30 for PR News' Media Relations Next Practices Conference at the National Press Club in Washington, D.C., and get the latest best practices on resource allocation for your media relations initiatives, media training, message crafting, crisis management and measurement, as well as tips on using popular and emerging social media networks to engage with members of the media. You'll get checklists, case studies and practical tips from media relations and digital PR experts. Even more important, you'll walk away with a greater understanding of how media relations best practices now encompass brand storytelling, audience engagement and real-time crisis management.
For more information or to register:

Social Media Boot Camp for Corporate Communicators
October 26 in Austin, TX
November 16 in Chicago, IL
Cost - $745

·  Use Twitter, LinkedIn and Facebook to reach reporters who ignore your traditional pitches
·  Launch an internal social network for employees for less than a few thousand dollars
·  Strategies for responding to the "" phenomenon
·  Build credibility between leadership and employees with a CEO blog
For more information, or to register:
The Advanced Learning Institute (A.L.I.) Presents
Telework in Government Training:
Meeting Telework Requirements While Unleashing Employee Productivity,
Cutting Costs And Adding Value
November 6-9, 2012
Washington, DC

For more information:
Call: (888) 362-7400 -or- (773) 695-9400
Mention “FCN” to receive a $200 registration discount!

Social Media for Government Communications Training:
How To Engage Citizens & Increase Transparency Using The Latest Web 2.0 Technologies
December 10-12, 2012 in Los Angeles, CA

For more information:
Call: (888) 362-7400 -or- (773) 695-9400
Mention “FCN” to receive a $200 registration discount!
Strategic Internal Communications in Government Training:
How To Use Social Media & Traditional Communications To Engage Employees, Drive Performance & Add Value
January 28-31, 2013 in Washington, DC

For more information:
Call: (888) 362-7400 -or- (773) 695-9400
Mention “SUPPORTER” to receive a $200 registration discount


Udemy online courses


Mark your calendars –
2013 NAGC Communications School
Government Communicators: Engaging Citizens in Democracy 
April 16 – 19, 2013
Sheraton Pentagon City Hotel
Arlington, VA

The NAGC Communications School is the only event of its kind that provides invaluable networking opportunities and practical educational sessions to help government communicators increase their skills.

2013 Call for speakers – Deadline for submitting applications is October 15, 2012, 5:00 pm Eastern

Reminder: Make sure to subscribe to FCN News today! 
It's free and open to the public, and if you're a federal employee, this automatically makes you a member.

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