Monday, March 4, 2013

Types of Media Interviews - Larry's Tips


Posted by: Larry Orluskie, March 4, 2013

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On-the-Record

The reporter may quote verbatim the spokesperson by name and title.

Off-the-Record

The spokesperson provides information that may not be used, but is for a reporter’s understanding of an issue.

Background

The reporter may use verbatim the material, but may not identify the spokesperson by name or title. The reporter and spokesperson agree regarding attribution.

Deep Background

The reporter may use verbatim the material, but may not identify the individual, title, or place of employment. Reporters use general attribution, like “sources said . . .” Most often, this kind of interview is controversial and discouraged.

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