Tuesday, December 10, 2013

Best Practices for Graphic Design of a Twitter Profile

By: David Siecker, Communications Specialist, Tax Exempt/Government Entities, Communications & Liaison Office, December 10, 2013


After updating the FCN Twitter profile logo and background recently, I wanted to share some tips to help you start thinking about refreshing your Twitter profiles.

Here is where we started...

Below is the updated profile.

Here are some tips to help you start thinking.

  • Remember your profile picture (logo) is your main identity on Twitter. Use the correct logo or create a new one, then develop a background that supports it.
  • Avoid pictures behind text that you need people to read.
  • Use plain language and delete extra text.
  • Less is more. Consider how minimalist design can be used to its full effect.
  • Consider using words or graphics on left sidebar only that fade to a single background color.
  • Accommodate the 1024px width with a large background image (1600 x 1200px).
  • Ensure important text in the sidebars is visible in multiple screen widths.
  • Consider vertical text written like a book spine.
  • Only use pictures and graphics that are significant to your audience.

Have you rebranded/redesigned your social media accounts lately? What other tips can you share?


This discussion is brought to you by the Federal Communicators Network. FCN members are government employees managing U.S. government communications. We've published lots more on this topic, including Live Tweeting Government Events: DOs and DON'Ts and How To Be A Fly On The Wall: The Dos and Don'ts of Sharing Executive Discussions.

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