Monday, November 30, 2015

Free Webinar: Finding the Communication Model That’s Right for Your Organization

Join FCN on Thursday, December 3, 2015 from 1:30 to 2:30 p.m. EST for a free webinar!

Communication programs work best when they mirror the design of the organization they support. The trouble is that large organizations are not monolithic. While the corporate mothership might describe itself one way (such as decentralized or agile), there are always exceptions scattered throughout the organization. Failing to account for these differences often results in communication planning and delivery processes that are frustrating mismatches with the organization they aim to support.

In this webinar, Jeff Brooke will present an approach to thinking about organization design referred to in management science as loose coupling. He will explain this concept, the three major types of organizations it describes, and offer tips on how to spot each one. Jeff will then present communication program models that correspond to each type of organization and provide a case study to illustrate the concepts. Participants will be able to explore and discuss how their organization and communication programs fit into the framework.


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About Jeffrey Brooke, Principal, Organizational Communication & Change Management:

Jeff Brooke is a principal with the MITRE Corporation, a large not-for-profit research institute, where he advises government executives in organizational change management and communication. His recent projects have involved inter-organizational change readiness and stakeholder analyses to devise communication programs for organizations experiencing major change.

A 23-year veteran of organizational change management and communication, Mr. Brooke is also a senior lecturer in Northeastern University’s graduate program in corporate and organizational communication. He also helped co-found FCN in the early 1990s.