Description: Are governments leading, following or just trying to catch
up in informing and engaging with citizens in a digital world? Find out how the
governments of Canada, the United Kingdom and the United States are working to
meet the digital communications challenge.
The first event in the 2016 International Webinar Series
will look at analytics,
stakeholder identification and engagement as well as provide examples of specific
digital initiatives and/or campaigns.
The webinar will explore how governments are:
Applying a digital by default
approach to citizen communications;
Targeting and mapping their
Moving well beyond simply adapting
traditional products to digital formats; and,
Embracing innovative approaches to
digital marketing and communications that go beyond promoting just a brand.
Laura Wesley, Executive Director, Consultations and Public Engagement, Office of the Privy Council
As a Senior
Policy Analyst in the Office of the Privy Council in the Government of Canada,
Laura Wesley was a member of the Digital Communications Project team created in
2015 to support the Government of Canada's communication function in making the
transition to a digital by default approach. Previously, she worked in various
change initiatives at the Treasury Board of Canada Secretariat. She has since
become the Executive Director, Consultations and Public Engagement which
entails tracking, coordinating and communicating the governments’ efforts to
involve citizens and stakeholders in government activities and decisions.
With over a dozen years’ experience working in government, Laura has a strong
interest in human motivation and contributing to the building of a
results-based and people-focused work culture. Her experience in systems change
and human-centered design make her a sought after speaker and author. You can
tweet questions or comments to her @resultsjunkie.
Government of the United Kingdom
Fran Cavanagh, Insight Manager, Home Office
is an Insight Manager at the Home Office (UK Government). She designs online
discussion monitoring and web analytics strategies and best practice within the
Home Office's Strategic Communications Unit, and also consults on projects for
policy and operational teams across a wide range of issues including
Immigration, Violence Against Women and Girls, and Crime. Before working in
government she was a private sector Consultant on online strategy and
measurement for several large international clients.
work focuses on the ways in which people use online media to communicate and
engage with content. She has wide experience of analysis tools and techniques
and a strong interest in how they can be used to illuminate trends in public
opinion, community interactions and technology usage.
Adam Thorndike, Senior Campaigns and Digital Manager, Cabinet Office
Adam Thorndike is
Senior Campaigns and Digital Manager, Cabinet Office. He is a trained
journalist who has worked in digital communications across both the public and
private sector for the last eight years. He was the Global Social media Manager
for Regus before moving into a government role to coordinate social media for
the Department for Work and Pensions. He is now heading up digital activity for
the UK Civil Service from the Cabinet Office in London.
Government of the United States
David Kaufman, U.S. Digital Service
Kaufman joined the United States Digital Service at the White House in February
of 2016, to work on communications, brand, and public engagement. Prior to
joining the U.S. Digital Service, David led marketing at Halo Neuroscience, an
Andreessen Horowitz backed startup developing neurotechnology for elite
athletes. Previously, he spent nearly five years at Google, most recently
managing brand marketing and creative development in Google [x].
On Tuesday 9/13/16 at 8:30am EST, the FCN Professional Standards
Working Group will present findings on the research paper "Advancing
Federal Government Communications". You are invited to attend this discussion!
August 2, 2016, the Federal Communicators Network (FCN) officially released
"Advancing Federal Communications," a research paper that makes the
case for clear and consistent quality standards for U.S. federal government
communication. The result of a grassroots, volunteer study among an
interagency group of government communicators, the paper incorporates extensive
primary and secondary research and includes a set of concrete
recommendations for improvement.
In keeping with the FCN's guiding spirit of independent
self-help at no cost to the public, the group has formed a Professional
Standards Working Group to initiate standards development, governance, and
outreach related to the goal of developing the "common core" of expectations
that federal communicators need.
Due to the complex nature of this undertaking and the
distribution of minimal time commitments among volunteers, FCN anticipates this
process unfolding over a period of years. To move it forward, a small standards
development project in the area of personal use of social media is now
underway. FCN welcomes all volunteers eligible to participate. If you
are a federal employee or contractor with a dot-gov or dot-mil
email address and wish to participate, contact firstname.lastname@example.org.
There is never any fee to participate.