Wednesday, August 24, 2016

Webinar: 9/14/16 -- Best Practices in Digital Communications from Canadian, UK, and US Governments

September 14, 2016; 11am-12pm EST

Are governments leading, following or just trying to catch up in informing and engaging with citizens in a digital world? Find out how the governments of Canada, the United Kingdom and the United States are working to meet the digital communications challenge.

The first event in the 2016 International Webinar Series will look at analytics, stakeholder identification and engagement as well as provide examples of specific digital initiatives and/or campaigns. 

The webinar will explore how governments are:
  • Applying a digital by default approach to citizen communications;
  • Targeting and mapping their audiences;
  • Moving well beyond simply adapting traditional products to digital formats; and,
  • Embracing innovative approaches to digital marketing and communications that go beyond promoting just a brand.

About the Presenters

Government of Canada

Laura Wesley, Executive Director, Consultations and Public Engagement, Office of the Privy Council

As a Senior Policy Analyst in the Office of the Privy Council in the Government of Canada, Laura Wesley was a member of the Digital Communications Project team created in 2015 to support the Government of Canada's communication function in making the transition to a digital by default approach. Previously, she worked in various change initiatives at the Treasury Board of Canada Secretariat. She has since become the Executive Director, Consultations and Public Engagement which entails tracking, coordinating and communicating the governments’ efforts to involve citizens and stakeholders in government activities and decisions.

With over a dozen years’ experience working in government, Laura has a strong interest in human motivation and contributing to the building of a results-based and people-focused work culture. Her experience in systems change and human-centered design make her a sought after speaker and author. You can tweet questions or comments to her @resultsjunkie.

Government of the United Kingdom

Fran Cavanagh, Insight Manager, Home Office
Fran is an Insight Manager at the Home Office (UK Government). She designs online discussion monitoring and web analytics strategies and best practice within the Home Office's Strategic Communications Unit, and also consults on projects for policy and operational teams across a wide range of issues including Immigration, Violence Against Women and Girls, and Crime. Before working in government she was a private sector Consultant on online strategy and measurement for several large international clients.
Fran's work focuses on the ways in which people use online media to communicate and engage with content. She has wide experience of analysis tools and techniques and a strong interest in how they can be used to illuminate trends in public opinion, community interactions and technology usage.

Adam Thorndike, Senior Campaigns and Digital Manager, Cabinet Office

Adam Thorndike is Senior Campaigns and Digital Manager, Cabinet Office. He is a trained journalist who has worked in digital communications across both the public and private sector for the last eight years. He was the Global Social media Manager for Regus before moving into a government role to coordinate social media for the Department for Work and Pensions. He is now heading up digital activity for the UK Civil Service from the Cabinet Office in London.

Government of the United States

David Kaufman, U.S. Digital Service

David Kaufman joined the United States Digital Service at the White House in February of 2016, to work on communications, brand, and public engagement. Prior to joining the U.S. Digital Service, David led marketing at Halo Neuroscience, an Andreessen Horowitz backed startup developing neurotechnology for elite athletes. Previously, he spent nearly five years at Google, most recently managing brand marketing and creative development in Google [x].

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